Opinion Polls and the Media

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Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking a

The Nature and Origins of Mass Opinion

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This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

Shaping International Public Opinion

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Bridging nation branding and public diplomacy, this book presents a cohesive framework. At its core is the introduction of the Model of Country Concept, which i

Public Opinion

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In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on

Setting the Agenda

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Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention a