Sonic Branding

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  • Sonic Branding Book Detail

  • Author : D. Jackson
  • Release Date : 2003-10-06
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 202
  • ISBN 13 : 0230503268
  • File Size : 19,19 MB

Sonic Branding by D. Jackson PDF Summary

Book Description: Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences