The Gold in the Rings

preview-18
  • The Gold in the Rings Book Detail

  • Author : Stephen R Wenn
  • Release Date : 2020-01-30
  • Publisher : University of Illinois Press
  • Genre : Sports & Recreation
  • Pages : 491
  • ISBN 13 : 025205153X
  • File Size : 18,18 MB

The Gold in the Rings by Stephen R Wenn PDF Summary

Book Description: Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.

Disclaimer: www.yourbookbest.com does not own The Gold in the Rings books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Gold in the Rings

The Gold in the Rings

File Size : 50,50 MB
Total View : 6647 Views
DOWNLOAD

Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participa

Selling the Five Rings

Selling the Five Rings

File Size : 67,67 MB
Total View : 1837 Views
DOWNLOAD

The only volume available that explores the winter games as a whole, The Winter Olympics is invaluable reading for understanding the movement's roots as well as

Tarnished Rings

Tarnished Rings

File Size : 88,88 MB
Total View : 6244 Views
DOWNLOAD

In late 1998 and the early months of 1999, the International Olympic Committee (IOC) was an organization in crisis. Revelations of a slush fund employed by Salt

Onward to the Olympics

Onward to the Olympics

File Size : 78,78 MB
Total View : 6536 Views
DOWNLOAD

The Olympic Games have had two lives—the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has bl

Tarnished Rings

Tarnished Rings

File Size : 21,21 MB
Total View : 1704 Views
DOWNLOAD

In late 1998 and the early months of 1999, the International Olympic Committee (IOC) was an organization in crisis. Revelations of a slush fund employed by Salt