Strategic Advertising Campaigns

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The Blueprint for Strategic Advertising

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The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social medi

Strategic Advertising Campaigns

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Strategic Advertising Campaigns

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This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer res

Social Media Campaigns

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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a