Strategic Affection?
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Since the early days of humanity, gifts as varied as valued objects, hospitality, and works of art have been an essential means of establishing and maintaining
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Communicating Affection
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Few behavioral processes are more central to the development and maintenance of intimate relationships than the communication of affection. Indeed, affectionate
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
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The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by the
