B2B Brand Management

Released on by Philip Kotler
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  • B2B Brand Management Book Detail

  • Author : Philip Kotler
  • Release Date : 2006-09-22
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 368
  • ISBN 13 : 3540447296
  • File Size : 40,40 MB
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B2B Brand Management by Philip Kotler PDF Summary

Book Description: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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B2B Brand Management

B2B Brand Management

File Size : 31,31 MB
Total View : 2966 Views
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies

Strategic Brand Management for B2B Markets

Strategic Brand Management for B2B Markets

File Size : 9,9 MB
Total View : 578 Views
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This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need

Strategic Brand Management for B2B Markets

Strategic Brand Management for B2B Markets

File Size : 69,69 MB
Total View : 8629 Views
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This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need