Strategic Integrated Marketing Communications

Released on by Larry Percy
preview-18

  • Strategic Integrated Marketing Communications Book Detail

  • Author : Larry Percy
  • Release Date : 2014-06-27
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 335
  • ISBN 13 : 1136776206
  • File Size : 34,34 MB
DOWNLOAD BOOK

Strategic Integrated Marketing Communications by Larry Percy PDF Summary

Book Description: An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

Disclaimer: www.yourbookbest.com does not own Strategic Integrated Marketing Communications books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Integrated Marketing Communication

Integrated Marketing Communication

File Size : 58,58 MB
Total View : 232 Views
DOWNLOAD

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr