Strategic Marketing Decisions

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  • Strategic Marketing Decisions Book Detail

  • Author : Isobel Doole
  • Release Date : 2006-06
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 320
  • ISBN 13 : 075068013X
  • File Size : 61,61 MB

Strategic Marketing Decisions by Isobel Doole PDF Summary

Book Description: Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.

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Strategic Marketing Decisions

Strategic Marketing Decisions

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Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.

Strategic Marketing

Strategic Marketing

File Size : 51,51 MB
Total View : 9951 Views
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This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro