Strategic Retail Management and Brand Management

Released on by Doris Berger-Grabner
preview-18

  • Strategic Retail Management and Brand Management Book Detail

  • Author : Doris Berger-Grabner
  • Release Date : 2021-10-25
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Genre : Business & Economics
  • Pages : 402
  • ISBN 13 : 3110543958
  • File Size : 99,99 MB
DOWNLOAD BOOK

Strategic Retail Management and Brand Management by Doris Berger-Grabner PDF Summary

Book Description: The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Disclaimer: www.yourbookbest.com does not own Strategic Retail Management and Brand Management books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Strategic Retail Management

Strategic Retail Management

File Size : 64,64 MB
Total View : 8966 Views
DOWNLOAD

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation

Retail Marketing and Branding

Retail Marketing and Branding

File Size : 80,80 MB
Total View : 259 Views
DOWNLOAD

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin

Retail Marketing Strategy

Retail Marketing Strategy

File Size : 9,9 MB
Total View : 670 Views
DOWNLOAD

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la

Retail Management

Retail Management

File Size : 85,85 MB
Total View : 1879 Views
DOWNLOAD

Step into the dynamic world of retail management—a realm where innovation, customer experience, and strategic thinking converge to shape the future of retail.