Marketing for Sustainable Tourism PDF book is popular Business & Economics book written by Xavier Font. The book was released by Routledge on 2019-12-13 with total hardcover pages 273. Fast download link is given in this page, you could read Marketing for Sustainable Tourism by Xavier Font in PDF, epub and kindle directly from your devices.
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and prom
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions mad
Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustai
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro