Total Revenue Management (TRM)

Released on by Marc Helmold
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  • Total Revenue Management (TRM) Book Detail

  • Author : Marc Helmold
  • Release Date : 2020-06-03
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 201
  • ISBN 13 : 3030469859
  • File Size : 88,88 MB
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Total Revenue Management (TRM) by Marc Helmold PDF Summary

Book Description: This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

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