Taking Down Goliath

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  • Taking Down Goliath Book Detail

  • Author : Kevin Ryan
  • Release Date : 2014-12-09
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 354
  • ISBN 13 : 1137444215
  • File Size : 91,91 MB

Taking Down Goliath by Kevin Ryan PDF Summary

Book Description: Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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