Doing Business in Emerging Markets

Released on by S. Tamer Cavusgil
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  • Doing Business in Emerging Markets Book Detail

  • Author : S. Tamer Cavusgil
  • Release Date : 2002
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 322
  • ISBN 13 : 9780761913757
  • File Size : 64,64 MB
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Doing Business in Emerging Markets by S. Tamer Cavusgil PDF Summary

Book Description: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.

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