Targeting the Mature Traveler

Released on by Jacqueline Jeynes
preview-18

  • Targeting the Mature Traveler Book Detail

  • Author : Jacqueline Jeynes
  • Release Date : 2021-01-26
  • Publisher : Business Expert Press
  • Genre : Business & Economics
  • Pages : 120
  • ISBN 13 : 1952538475
  • File Size : 96,96 MB
DOWNLOAD BOOK

Targeting the Mature Traveler by Jacqueline Jeynes PDF Summary

Book Description: This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

Disclaimer: www.yourbookbest.com does not own Targeting the Mature Traveler books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Targeting the Mature Traveler

Targeting the Mature Traveler

File Size : 25,25 MB
Total View : 1174 Views
DOWNLOAD

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies

Walt Disney World for Mature Travelers

Walt Disney World for Mature Travelers

File Size : 19,19 MB
Total View : 7426 Views
DOWNLOAD

This guide to enjoying a Disney vacation late in life points the way to food, lodging, attractions, golf and other sports, and area tourist spots, and devotes a

Older Tourist Behavior and Marketing Tools

Older Tourist Behavior and Marketing Tools

File Size : 9,9 MB
Total View : 3879 Views
DOWNLOAD

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketi