Taste in Appearance: Self, Cultivated Dispositions, and Cultural Capital

Released on by Yoo Jin Kwon
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  • Taste in Appearance: Self, Cultivated Dispositions, and Cultural Capital Book Detail

  • Author : Yoo Jin Kwon
  • Release Date : 2007
  • Publisher :
  • Genre :
  • Pages : 261
  • ISBN 13 : 9781109973075
  • File Size : 33,33 MB
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Taste in Appearance: Self, Cultivated Dispositions, and Cultural Capital by Yoo Jin Kwon PDF Summary

Book Description: The findings have practical implications for apparel marketers. Knowledge of levels of cultural capital of target customers will help define strategies for advertising, store layout and merchandise display. The findings have useful implications for marketing of products other than clothing.

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Examines differences in taste between modern French classes, discusses the relationship between culture and politics, and outlines the strategies of pretension.