The Telco Churn Management Handbook

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  • The Telco Churn Management Handbook Book Detail

  • Author : Rob Mattison
  • Release Date : 2006-01-01
  • Publisher : Lulu.com
  • Genre : Technology & Engineering
  • Pages : 392
  • ISBN 13 : 1411652037
  • File Size : 74,74 MB

The Telco Churn Management Handbook by Rob Mattison PDF Summary

Book Description: Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.

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