The Angel in the Marketplace

Released on by Ellen Wayland-Smith
preview-18

  • The Angel in the Marketplace Book Detail

  • Author : Ellen Wayland-Smith
  • Release Date : 2020-09-01
  • Publisher : University of Chicago Press
  • Genre : History
  • Pages : 280
  • ISBN 13 : 022648646X
  • File Size : 46,46 MB
DOWNLOAD BOOK

The Angel in the Marketplace by Ellen Wayland-Smith PDF Summary

Book Description: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.

Disclaimer: www.yourbookbest.com does not own The Angel in the Marketplace books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Angel in the Marketplace

The Angel in the Marketplace

File Size : 13,13 MB
Total View : 1767 Views
DOWNLOAD

The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sex

Momfluenced

Momfluenced

File Size : 2,2 MB
Total View : 2943 Views
DOWNLOAD

How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers On Instagram, the private work of mothering i

Unstoppable

Unstoppable

File Size : 14,14 MB
Total View : 5974 Views
DOWNLOAD

Unlock Your Potential. Become Unstoppable. Unable to overcome debilitating fatigue and depression, bestselling author and personal devel-opment expert Ben Angel

Awesome Glory

Awesome Glory

File Size : 13,13 MB
Total View : 4137 Views
DOWNLOAD

In Awesome Glory, Abbot Jeremy Driscoll offers readers a deep dive into the mystery of the Resurrection of Jesus. Starting from the conviction that the liturgy

Market Day in Provence

Market Day in Provence

File Size : 50,50 MB
Total View : 6609 Views
DOWNLOAD

Violence, Inequality, and Human Freedom is a sociological introduction to the study of violence that looks at violence on three different levels-structural, ins