The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Released on by Linden Brown
preview-18

  • The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Book Detail

  • Author : Linden Brown
  • Release Date : 2013-12-06
  • Publisher : McGraw Hill Professional
  • Genre : Business & Economics
  • Pages : 338
  • ISBN 13 : 0071819827
  • File Size : 97,97 MB
DOWNLOAD BOOK

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by Linden Brown PDF Summary

Book Description: What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

Disclaimer: www.yourbookbest.com does not own The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.