The Delta Project

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  • The Delta Project Book Detail

  • Author : A. Hax
  • Release Date : 2001-03-23
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 301
  • ISBN 13 : 0230288081
  • File Size : 64,64 MB

The Delta Project by A. Hax PDF Summary

Book Description: Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.

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The Delta Project

The Delta Project

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Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through

The Delta Project

The Delta Project

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