The Effect of Consumer Attitudes and Beliefs on Sensory Perception and Liking of Chocolate Milk

Released on by Rose Spahn
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  • The Effect of Consumer Attitudes and Beliefs on Sensory Perception and Liking of Chocolate Milk Book Detail

  • Author : Rose Spahn
  • Release Date : 2023
  • Publisher :
  • Genre :
  • Pages : 0
  • ISBN 13 :
  • File Size : 80,80 MB
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The Effect of Consumer Attitudes and Beliefs on Sensory Perception and Liking of Chocolate Milk by Rose Spahn PDF Summary

Book Description: It is known that beliefs and attitudes towards certain characteristics of food, e.g., fat content and sweetener type, affect sensory perception. Brodock et al. (2021) identified three segments of athletic adults -- natural eaters, average consumers, and calorie conscious - that differed in their attitudes towards chocolate milk ingredients in an online survey. Here I aimed to reveal differences in acceptability and sensory perception for two different chocolate milks between two of those segments, the calorie conscious and natural eaters. A group of athletic young adults (n=388) were segmented based on their responses to an online adaptive choice based conjoint analysis (ACBC) survey. Calorie conscious consumers (n=28) preferred chocolate milks with low-calorie sweeteners and low in fat content, while natural eaters (n=68) preferred chocolate milks products made with natural, caloric sweeteners and strongly disliked low-calorie sweeteners. In a subsequent taste test, members of both groups evaluated two commercial low-fat chocolate milks for overall liking, and perceived intensities of creaminess, cocoa flavor, and sweetness. Both low-fat chocolate milks were presented alongside their nutritional label and with either a "This product was made with real sugar" (TruMoo) or a "This product was made with low calorie sweeteners" (CorePower) statement. Several significant differences between the segments and samples were found (p

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