The Handbook of Key Customer Relationship Management

Released on by Ken Burnett
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  • The Handbook of Key Customer Relationship Management Book Detail

  • Author : Ken Burnett
  • Release Date : 2001
  • Publisher : FT Press
  • Genre : Customer relations
  • Pages : 0
  • ISBN 13 : 9780273650317
  • File Size : 74,74 MB
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The Handbook of Key Customer Relationship Management by Ken Burnett PDF Summary

Book Description: This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.

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