The Intention Economy

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  • The Intention Economy Book Detail

  • Author : Doc Searls
  • Release Date : 2012
  • Publisher : Harvard Business Press
  • Genre : Business & Economics
  • Pages : 318
  • ISBN 13 : 1422158527
  • File Size : 18,18 MB

The Intention Economy by Doc Searls PDF Summary

Book Description: Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.

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A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are