The Management and Marketing of Services

Released on by Peter Mudie
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  • The Management and Marketing of Services Book Detail

  • Author : Peter Mudie
  • Release Date : 1999
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 315
  • ISBN 13 : 0750635940
  • File Size : 41,41 MB
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The Management and Marketing of Services by Peter Mudie PDF Summary

Book Description: This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.

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