The Marketer's Visual Tool Kit

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  • The Marketer's Visual Tool Kit Book Detail

  • Author : Terry Richey
  • Release Date : 1994
  • Publisher : AMACOM/American Management Association
  • Genre : Business & Economics
  • Pages : 152
  • ISBN 13 : 9780814402139
  • File Size : 99,99 MB

The Marketer's Visual Tool Kit by Terry Richey PDF Summary

Book Description: In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate marketing innovation and creativity; position products or markets; analyze budgets and set prices; forecast opportunities; create a winning strategy; enhance teamwork and build consensus.

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