Service-Dominant Logic

File Size : 35,35 MB
Total View : 2807 Views
DOWNLOAD

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant

The Service-dominant Logic of Marketing

File Size : 50,50 MB
Total View : 5660 Views
DOWNLOAD

Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, o

The SAGE Handbook of Service-Dominant Logic

File Size : 10,10 MB
Total View : 616 Views
DOWNLOAD

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti

The Service-Dominant Logic of Marketing

File Size : 82,82 MB
Total View : 5748 Views
DOWNLOAD

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin

A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch

File Size : 3,3 MB
Total View : 9267 Views
DOWNLOAD

For virtually all of the 20th century, the paradigm in marketing was founded on early economic thoughts, making goods and exchanges the focal point of economic