The Media Advantage

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  • The Media Advantage Book Detail

  • Author : Jim Elms
  • Release Date : 2021-05
  • Publisher :
  • Genre :
  • Pages :
  • ISBN 13 : 9780578881522
  • File Size : 88,88 MB

The Media Advantage by Jim Elms PDF Summary

Book Description: The mere fact that you are reading this back cover tells me that you have enormous power.I'm not trying to flatter you.You would not be here, reading this, if you were not interested in creating, or at a minimum contributing to, a total reimagination of how brands should behave in a new world.Your media budget and allocation is the most underutilized asset in your entire marketing arsenal. And your most powerful.Imagine this, what if you can no longer advertise.Why? Because most people hate advertising.We're on a globe without a map. Or perhaps we are in a snow globe. Wherever we are, in order to navigate the new world, you have to first face the multiple facets of "non-ad" value that give a brand its true meaning, from purpose to packaging and distribution to content creation and partnerships. The next question to ask is this: how can you create new customer benefits through brand behaviors, rather than interrupting them with ads?Envisioning such a place - which will disrupt our industry - requires us to reframe marketing entirely. This book shows you how.

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The Media Advantage

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DVD-ROM contains: Interactive modules that illustrate concepts discussed in the text.

The Social Media Advantage

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So you've got a small business. But are you capitalizing on social media for the increased revenuepossibilities, increased visibility, and good PR? In just a fe