The Power of Customer Misbehavior

Released on by M. Fisher
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  • The Power of Customer Misbehavior Book Detail

  • Author : M. Fisher
  • Release Date : 2013-11-01
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 167
  • ISBN 13 : 1137348925
  • File Size : 13,13 MB
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The Power of Customer Misbehavior by M. Fisher PDF Summary

Book Description: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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The Power of Customer Misbehavior

The Power of Customer Misbehavior

File Size : 5,5 MB
Total View : 8172 Views
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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensive

Young Consumer Behaviour

Young Consumer Behaviour

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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if

Misbehavior in Cyber Places

Misbehavior in Cyber Places

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This book studies computer-mediated, interpersonal Internet activity up to the turn of the century, examining virtual misbehavior across a wide range of online