The Prisoner and the Penguin

Released on by Giles Lury
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  • The Prisoner and the Penguin Book Detail

  • Author : Giles Lury
  • Release Date : 2013
  • Publisher : Lid Publishing
  • Genre : Branding (Marketing)
  • Pages : 0
  • ISBN 13 : 9781907794513
  • File Size : 92,92 MB
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The Prisoner and the Penguin by Giles Lury PDF Summary

Book Description: The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

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