The recommender revolution

Released on by Jan van den Bergh
preview-18

  • The recommender revolution Book Detail

  • Author : Jan van den Bergh
  • Release Date : 2013-04-19
  • Publisher : Lannoo Meulenhoff - Belgium
  • Genre : Business & Economics
  • Pages : 357
  • ISBN 13 : 9401411220
  • File Size : 18,18 MB
DOWNLOAD BOOK

The recommender revolution by Jan van den Bergh PDF Summary

Book Description: Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticize products and services based on their own experience are the real 'advertisers' of today. Human media are replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. The Recommender Revolution gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.

Disclaimer: www.yourbookbest.com does not own The recommender revolution books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The recommender revolution

The recommender revolution

File Size : 27,27 MB
Total View : 3499 Views
DOWNLOAD

Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is

Recommendation Engines

Recommendation Engines

File Size : 65,65 MB
Total View : 8500 Views
DOWNLOAD

How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation

Building a Recommendation System with R

Building a Recommendation System with R

File Size : 74,74 MB
Total View : 7299 Views
DOWNLOAD

Learn the art of building robust and powerful recommendation engines using R About This Book Learn to exploit various data mining techniques Understand some of