The Rise of the Platform Marketer PDF book is popular Business & Economics book written by Craig Dempster. The book was released by John Wiley & Sons on 2015-04-09 with total hardcover pages 246. Fast download link is given in this page, you could read The Rise of the Platform Marketer by Craig Dempster in PDF, epub and kindle directly from your devices.
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on
A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization,
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesse
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the b