The Routledge Companion to Critical Marketing

Released on by Mark Tadajewski
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  • The Routledge Companion to Critical Marketing Book Detail

  • Author : Mark Tadajewski
  • Release Date : 2018-09-21
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 512
  • ISBN 13 : 9781315630526
  • File Size : 83,83 MB
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The Routledge Companion to Critical Marketing by Mark Tadajewski PDF Summary

Book Description: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

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Critical Marketing

Critical Marketing

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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not ta