Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have becom
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re
