The Semiotics of Consumption

Released on by Morris B. Holbrook
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  • The Semiotics of Consumption Book Detail

  • Author : Morris B. Holbrook
  • Release Date : 1993
  • Publisher : Walter de Gruyter
  • Genre : Business & Economics
  • Pages : 388
  • ISBN 13 : 9783110134919
  • File Size : 97,97 MB
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The Semiotics of Consumption by Morris B. Holbrook PDF Summary

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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cu