Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successfu
Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to
There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary c
This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and En
