The Ultimate Handbook of Marketing Strategies for Medical Tourism

Released on by Maria Todd
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  • The Ultimate Handbook of Marketing Strategies for Medical Tourism Book Detail

  • Author : Maria Todd
  • Release Date : 2015-12-12
  • Publisher :
  • Genre :
  • Pages :
  • ISBN 13 : 9781942783008
  • File Size : 49,49 MB
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The Ultimate Handbook of Marketing Strategies for Medical Tourism by Maria Todd PDF Summary

Book Description: An authoritative and comprehensive, handbook by one of the world's leading experts on health tourism provides a broad overview of medical tourism marketing strategy issues and questions. The book addresses destination strategy, product development, competitor analysis, target market identification, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial returns of marketing successful medical tourism marketing strategies.

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Modern Health Care Marketing

Modern Health Care Marketing

File Size : 30,30 MB
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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This