The why of the Buy

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The why of the Buy

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Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This edition c

Why We Buy

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Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.

The why of Consumption

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In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical per

Why People Buy

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Intended for students of marketing and consumer behavior.