Then We Set His Hair on Fire

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  • Then We Set His Hair on Fire Book Detail

  • Author : Phil Dusenberry
  • Release Date : 2005
  • Publisher :
  • Genre : Business & Economics
  • Pages : 312
  • ISBN 13 :
  • File Size : 16,16 MB

Then We Set His Hair on Fire by Phil Dusenberry PDF Summary

Book Description: A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.

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