There's No Business That's Not Show Business

Released on by David L. Rogers
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  • There's No Business That's Not Show Business Book Detail

  • Author : David L. Rogers
  • Release Date : 2003-06-24
  • Publisher : FT Press
  • Genre : Business & Economics
  • Pages : 370
  • ISBN 13 : 0132704072
  • File Size : 14,14 MB
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There's No Business That's Not Show Business by David L. Rogers PDF Summary

Book Description: Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.

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There's No Business Without the Show

There's No Business Without the Show

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Showbiz is really two words.#13;There's the show part and there's the business part.#13;Without the business, there is no show. Without the show, there is no bu