Thriving in a New World Economy

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This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme

World Class

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Shows how to turn globalization into opportunity--to grow new businesses, create new jobs, revitalize regions, and develop international cities of the future.

How to Thrive in the Next Economy

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A visionary yet practical guide to building a more sustainable future, by one of the most important voices in environmentally aware design Are there practical s

The Passion Economy

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The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and re

The 21st Century Economy--A Beginner's Guide

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A comprehensive, accessible guide to understanding today's global economy, from the author of the bestselling A Beginner's Guide to the World Economy. While rep