Today's Public Relations
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'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's r
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's r
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of
The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the