Out of Nowhere

Released on by Geoff Hollister
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  • Out of Nowhere Book Detail

  • Author : Geoff Hollister
  • Release Date : 2008
  • Publisher : Meyer & Meyer Verlag
  • Genre : Biography & Autobiography
  • Pages : 362
  • ISBN 13 : 184126234X
  • File Size : 65,65 MB
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Out of Nowhere by Geoff Hollister PDF Summary

Book Description: This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

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