Trademarks, Brands, and Competitiveness

Released on by Teresa da Silva Lopes
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  • Trademarks, Brands, and Competitiveness Book Detail

  • Author : Teresa da Silva Lopes
  • Release Date : 2010-05-04
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 382
  • ISBN 13 : 1135177325
  • File Size : 52,52 MB
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Trademarks, Brands, and Competitiveness by Teresa da Silva Lopes PDF Summary

Book Description: This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

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Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness

File Size : 93,93 MB
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This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contri

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Brands, Competition Law and IP

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Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.

Trade Marks and Brands

Trade Marks and Brands

File Size : 21,21 MB
Total View : 4058 Views
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Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can