Transmedia Brand Storytelling

Released on by Karen E. Sutherland
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  • Transmedia Brand Storytelling Book Detail

  • Author : Karen E. Sutherland
  • Release Date : 2023-11-04
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 281
  • ISBN 13 : 981994001X
  • File Size : 28,28 MB
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Transmedia Brand Storytelling by Karen E. Sutherland PDF Summary

Book Description: This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

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Transmedia Brand Storytelling

Transmedia Brand Storytelling

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This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia stor

Transmedia 2.0

Transmedia 2.0

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