Transnational Marketing and Transnational Consumers

Released on by Ibrahim Sirkeci
preview-18

  • Transnational Marketing and Transnational Consumers Book Detail

  • Author : Ibrahim Sirkeci
  • Release Date : 2013-05-17
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 78
  • ISBN 13 : 3642367755
  • File Size : 21,21 MB
DOWNLOAD BOOK

Transnational Marketing and Transnational Consumers by Ibrahim Sirkeci PDF Summary

Book Description: Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers.​ Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)

Disclaimer: www.yourbookbest.com does not own Transnational Marketing and Transnational Consumers books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Product-Country Images

Product-Country Images

File Size : 80,80 MB
Total View : 1026 Views
DOWNLOAD

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

Globalization of Consumer Markets

Globalization of Consumer Markets

File Size : 82,82 MB
Total View : 2046 Views
DOWNLOAD

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them curr