Online Impulse Buying and Cognitive Dissonance

Released on by Giovanni Mattia
preview-18

  • Online Impulse Buying and Cognitive Dissonance Book Detail

  • Author : Giovanni Mattia
  • Release Date : 2021-02-12
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 99
  • ISBN 13 : 3030659232
  • File Size : 63,63 MB
DOWNLOAD BOOK

Online Impulse Buying and Cognitive Dissonance by Giovanni Mattia PDF Summary

Book Description: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Disclaimer: www.yourbookbest.com does not own Online Impulse Buying and Cognitive Dissonance books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Never Lose a Customer Again

Never Lose a Customer Again

File Size : 7,7 MB
Total View : 3913 Views
DOWNLOAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong c

Consumer Behavior

Consumer Behavior

File Size : 47,47 MB
Total View : 2075 Views
DOWNLOAD

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications