Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examin
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses
This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental polic
This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumptio
