Value-driven Channel Strategy

Value-driven Channel Strategy

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Value-Driven Channel Strategy

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Value at the point of production does not automatically translate into value at the point of consumption. Augmenting lean thinking with a more robust and sub

Value-Based Marketing for Bottom-Line success

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To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This mea

Competing for Customers and Winning with Value

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This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that

Transforming Your Go-to-market Strategy

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"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th