Design for the Mind

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Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that

Shut Your Monkey

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Hear that voice inside your head? The one that nitpicks all your new ideas? That's your monkey. This hypercritical little critter loves to make you second-guess

Project Retrospectives

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This is the digital copy of the printed booik (Copyright © 2001). With detailed scenarios, imaginative illustrations, and step-by-step instructions, consultant

Evil by Design

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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from t

International Handbook of Research on Environmental Education

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The environment and contested notions of sustainability are increasingly topics of public interest, political debate, and legislation across the world. Environm