Warwick Fundraising Set

Released on by Mal Warwick
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  • Warwick Fundraising Set Book Detail

  • Author : Mal Warwick
  • Release Date : 2004-02-11
  • Publisher : Jossey-Bass
  • Genre : Business & Economics
  • Pages : 944
  • ISBN 13 : 9780787975418
  • File Size : 69,69 MB
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Warwick Fundraising Set by Mal Warwick PDF Summary

Book Description: The Warick Fundraising set includes three titles, Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests, How to Write Successful Fundraising Letters Revolution in the Mailbox is an update of the most comprehensive survey of direct mail fundraising in the public interest. Fully illustrated and easy to read, packed with down-to-earth examples, it is an indispensable guide to direct mail fundraising for a nonprofit organization's staff, board members and donors. In Testing, Testing, 1,2,3 direct mail expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can't be over-estimated. Warwick's reader-friendly guide walks fundraisers through the scientific process of discovering the perfect combination of offer, package and postage. He explains how fundraisers often need several attempts, and months or years of step-by-step refinements, to produce a prospecting package that will build a large, responsive donor file. Writing letters of appeal can be confusing and laborious. How to Write Successful Fundraising Letters, a guide from the nation's premier letter-writing tutor-direct mail expert Mal Warwick-shows fundraisers what makes the best letters work. Warwick keeps fundraisers on track when he reminds them: "You're writing for results-Not a Pulitzer Prize." How to Write Successful Fundraising Letters provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.

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Warwick Fundraising Set

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A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning! In Ten Steps to Fundraising Success, two of the country's

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A NONPROFIT SURVIVAL KIT for HARD TIMES "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic time