We Know What You Want

Released on by Martin Howard
preview-18

  • We Know What You Want Book Detail

  • Author : Martin Howard
  • Release Date : 2005
  • Publisher :
  • Genre : Education
  • Pages : 191
  • ISBN 13 : 9781932857054
  • File Size : 94,94 MB
DOWNLOAD BOOK

We Know What You Want by Martin Howard PDF Summary

Book Description: In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopping centers, stadiums, telephones, friendships and editorials are all “fair game.” Marketing messages have crossed into the social sphere. We Know What You Wantpoints out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions. Inspired by the popular bookCoercionby Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction.We Know What You Wanthas Rushkoff’s full support; he calls it “an entertaining yet McLuhanesque ‘Medium is the Message,’ filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing.” Martin Howardhas spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.

Disclaimer: www.yourbookbest.com does not own We Know What You Want books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

We Know What You Want

We Know What You Want

File Size : 72,72 MB
Total View : 8976 Views
DOWNLOAD

In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make

Designing Your Life

Designing Your Life

File Size : 73,73 MB
Total View : 7604 Views
DOWNLOAD

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions

I Want You to Know We're Still Here

I Want You to Know We're Still Here

File Size : 36,36 MB
Total View : 2557 Views
DOWNLOAD

NATIONAL JEWISH BOOK AWARDS FINALIST • “Part personal quest, part testament, and all thoughtfully, compassionately written.”—The Washington Post “Esth

So You Want to Talk About Race

So You Want to Talk About Race

File Size : 65,65 MB
Total View : 3323 Views
DOWNLOAD

In this #1 New York Times bestseller, Ijeoma Oluo offers a revelatory examination of race in America Protests against racial injustice and white supremacy have

Hand to Hold

Hand to Hold

File Size : 33,33 MB
Total View : 882 Views
DOWNLOAD

This heartwarming picture book reassures children that a parent’s love never lets go—based on the poignant lyrics of JJ Heller’s beloved lullaby “Hand t